Parents of college and university students spend
annually on back to school shopping and travel alone.*
*National Retail Federation, Retail Insight Center
We are college obsessed.
We believe the college market is:
We are college-parent obsessed.
We believe the college parent market:
Average percent of total cost paid from each source
Source: Sallie Mae
From planners to directories, visitors guide to course catalogs, we produce college publications that help parents connect to the campus community.
Get parent’s attention while they are on their laptops, tablets and on their mobile devices to get them the information they need to support their students.
In a parent’s media saturated life, it takes a mix of:
to deliver a message and activate college parents.